Imagine a popular literary climate in which it was proper to cry—to really, truly, cry—while reading a novel. For late eighteenth-century readers of sentimental fiction this was, in some circles at least, a serious expectation. Henry MacKenzie’s sentimental novel The … Continue reading
When I hear my favourite song on the radio, it’s more special than when I hear it on my iPod. When I hear my favourite song at the gym, it perks me up and makes me run faster. But when … Continue reading
My flatmate, Becca, said to me this morning, “I went to a hipster party last night. It looked like Cariboo sponsored the event.” I nodded knowingly, “Oh, yeah I was at this hipster party a couple of weekends ago. Everyone … Continue reading
The website says “Click Here!” and I do. My Facebook friends post “Watch This!” and I will. My fellow bloggers claim “This Is Hip” and what do I do? Re-post! Already I am so comfortable participating in and engaging with online content, that not engaging seems downright apathetic. Marketers know this about their Internet-savvy consumer base: if we are investing our time into their story, their product, their idea—then we expect as our reward entertainment, interesting diversions, or even a learning opportunity. Participatory marketing techniques aim to pique consumer interest by allowing us to engage with a story in an active way. We can click, we can Tweet, we can re-post, we might even tell our friends verbally (so antiquated!), and we can, finally, buy the product in order to continue to be part of its story.
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Oh, the vivid fantasy life that I lead! Just yesterday I imagined a convoluted and complex scenario in which a man I know (who may or may not be a good idea) became a very good idea, swept me off … Continue reading
What makes a fashion collection memorable? Is it the design of individual pieces, the combination of looks into a cohesive presentation, or the marketing of certain collections over others in magazines and blogs to the point that we are not … Continue reading
Linking from fashion blog to fashion blog, I try my skills at curation: importing pictures to hang side-by-side on my desktop. I try to be selective, and I try to be careful—to make notes of designers and models, collections and … Continue reading
When I think of fashion, there are three main qualities that impress me: technique, craftsmanship, and creativity. Among these three qualities, I fully expected creativity to be the main one that I would see universally applied at London Fashion Week … Continue reading
After two solid days of shows, I decided to take today easy. The cold weather and long hours of walking around from Friday to Saturday really have taken their toll. I’m not sure how seasoned fashion editors and buyers do … Continue reading
Saturday was a cold, rainy morning in London. Most of the fashion world did not appear to want to get up for early shows or venture out in the rain until it cleared up later in the day. The first … Continue reading
