When I think of fashion, there are three main qualities that impress me: technique, craftsmanship, and creativity. Among these three qualities, I fully expected creativity to be the main one that I would see universally applied at London Fashion Week … Continue reading
After two solid days of shows, I decided to take today easy. The cold weather and long hours of walking around from Friday to Saturday really have taken their toll. I’m not sure how seasoned fashion editors and buyers do … Continue reading
Saturday was a cold, rainy morning in London. Most of the fashion world did not appear to want to get up for early shows or venture out in the rain until it cleared up later in the day. The first … Continue reading
As readers of this blog know, I am highly interested in the concept of narrative marketing, ie the use of storytelling to sell and advertise different products. Even though I’m a writer who runs a brand strategy and marketing business, … Continue reading
The first day of London Fashion Week was a whirlwind of shows, beautiful designs, new people, and waiting, waiting, waiting endlessly in the cold. This morning, the first show I attended was Jena.Theo at the ON/OFF space at the Mercer … Continue reading
How important is narrative point of view for luxury advertising? To put it another way, how much pressure is there on luxury brand advertisers to establish a sense of story and brand identity in a consumer’s mind? Or is good … Continue reading
When you watch an advertisement on TV or see one in a magazine, how important is context or market knowledge to the product being advertised? To put it another way, when you see an advertisement, to what degree are you, … Continue reading
I recently had the opportunity to chat with Ben Reynolds, Founder and Editor-in-Chief of LDN Fashion. Since its inception earlier this summer, LDN Fashion, a site celebrating the glamour and edge of UK fashion, has been listed as a “Top 20 Fashion Site to Follow” by The Times and “One of the Top 10 Fashion Blogs Men Should Follow” by AskMen UK. It also has grown to nearly 50,000 followers on Twitter. Continue reading
On the eve of the Spring/Summer 2011 London Fashion Week and in the aftermath of both NYC S/S 2011 Fashion Week and Fashion’s Night Out here in Washington, DC, it seems appropriate to reflect quickly on the defining characteristics of fashion: good design, quality craftsmanship, and a keen attention to medium (i.e. material/fabric). But, identifying its characteristics doesn’t necessarily help in coming up with a definition either for style or the art of fashion itself. Continue reading