Category Archives: Essays

18th Century Fashion, Sentimental Fiction, and Morality

Imagine a popular literary climate in which it was proper to cry—to really, truly, cry—while reading a novel. For late eighteenth-century readers of sentimental fiction this was, in some circles at least, a serious expectation. Henry MacKenzie’s sentimental novel The …  Continue reading »

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“Power of Music”: Recognizing What’s Going to Get Stuck in My Head

The Blind Fiddler by Sir David Wilkie (1806)

When I hear my favourite song on the radio, it’s more special than when I hear it on my iPod. When I hear my favourite song at the gym, it perks me up and makes me run faster. But when …  Continue reading »

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“Functionless Fashion”: The Perverse Aesthetics of the Hipster

DSC00713

My flatmate, Becca, said to me this morning, “I went to a hipster party last night. It looked like Cariboo sponsored the event.” I nodded knowingly, “Oh, yeah I was at this hipster party a couple of weekends ago. Everyone …  Continue reading »

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“I’m Sold on Tuscany!”: Contagious Ideas and the Romance of Narrative Marketing

Tuscany (Photo via Istituto Europeo in Florence)

Oh, the vivid fantasy life that I lead! Just yesterday I imagined a convoluted and complex scenario in which a man I know (who may or may not be a good idea) became a very good idea, swept me off …  Continue reading »

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“It’s Like Shopping”: Fashion Blogs and the Market of Taste

Prada’s new line of bright, woven-leather shoes (image fr http://www.lbuddha.blogspot.com/)

Linking from fashion blog to fashion blog, I try my skills at curation: importing pictures to hang side-by-side on my desktop. I try to be selective, and I try to be careful—to make notes of designers and models, collections and …  Continue reading »

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Practical Criticism for Marketing and Advertising

CambridgeMist

When you watch an advertisement on TV or see one in a magazine, how important is context or market knowledge to the product being advertised? To put it another way, when you see an advertisement, to what degree are you, …  Continue reading »

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